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Doosan’s Futuristic Forklift Wins Two World-Renowned Design Awards in Succession

Design Awards in Succession

Doosan Industrial Vehicle announced November 1 that its futuristic new concept forklift has won a major award at the 2012 iF Product Design Awards, just three months after winning the Red Dot Design Award in August.

The iF Product Design Awards, established in 1953 as an international product design contest, are hosted by International Forum Design of Hannover, Germany. It is considered one of the world’s top three design awards along with Red Dot of Germany and IDEA of the U.S.

Doosan’s new forklift model, conceived to target the market in 2020, has been designed to take into account the user’s emotions. With three keywords, namely eco-friendliness, innovation, and human-centric design, the forklift significantly reduces carbon dioxide emissions and noise by using rechargeable batteries, and projects a navigation system on the front windshield to assist work.

By clinching the honor, Doosan Industrial Vehicle has won recognition as a company with competitiveness on par with its major rivals, including Linde of Germany.

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